Dharma (pronounced DAR-ma) is a Sanskrit word steeped in meaning and tradition. We chose the word for its description of the concept of “right action”, "right intention" and “right livelihood”. Rooted in our business name, it is a guiding force for us to always base the right decision on respect and compassion, rather than on an economic outcome.
Our logo is based on the shape of a lotus flower. We chose the lotus for its use as a symbol of growth, evolution and awakening. It exemplifies our intent to build a business based on higher principles of living so that its growth benefits our environment, our customers and our communities.