Our Brand

Our Name

Dharma is a Sanskrit word steeped in meaning and tradition.  We chose it for its description of the concept of “right conduct” and “right livelihood”.  Rooted in our business name, it is a guiding force for us to always try to make the right decision based on respect and compassion, rather than on an economic outcome.


Our Logo

Our logo is based on the shape of a lotus flower.   We chose it for its use as a symbol of growth, evolution and awakening.  It exemplifies our intent to build a business based on higher principles of living so that its growth benefits our environment and our customers.